If there’s one thing we’re not doing in 2025, it’s hiding. This year’s beauty trends are all about showing up as your most radiant, natural self — not filtered, not flawless, but authentically elevated. From skin-forward glam to subtle touches that scream “I woke up like this” (even if you didn’t), here are the seven natural beauty trends that are dominating both the runway and real life.
1. Dew Over Matte: The Skin is the Star
Matte had its moment, but 2025 is about dew, not grease. Think hydrated, plump skin that looks lit from within. No highlighter stripes — just real glow. This trend leans into serums, facial mists, and luminous moisturizers that do the heavy lifting before you even touch a makeup brush. Want help building your dew-from-within skincare base? Book a skin prep session with us here.
2. Feathered Brows Still Reign
The skinny brow is not making a comeback. Instead, natural, fluffy brows are being brushed up and out, giving structure to the face without over-sculpting. Think boy brow energy but polished. At Stephany Artistry, we love pairing this with a clear brow gel and micro-filling pen for texture without harsh lines.
3. Minimalist Eyes with Major Impact
Graphic liner is trending — but so is skipping eyeshadow entirely and letting the lashes and shape of your eye do the talking. We’re seeing a rise in tightlining, brown mascaras, and clean lids paired with glowing skin. If you’re unsure how to make this work for your eye shape, our team can show you how in a personalized session.
4. Real Skin Wins
No more overcorrecting every freckle and blemish. Sheer coverage is king. Clients are trading in thick foundations for skin tints and concealers that move with their face. This is where products like the Stephany Artistry “Unstoppable” Matte Lip Kit shine — they give bold, defined color without competing with a more natural complexion. Balanced, breathable, and bold in the right places.
5. Lips That Look Lived-In
Forget lip liners and liquid lipsticks that suck the life out of your pout. 2025 is about hydrating glosses, sheer tints, and creamy textures that feel as good as they look. Our SA “Empowered” Lip Gloss is a cult favorite for this reason — it adds just enough shimmer and color while nourishing with every swipe.
6. Monochrome Moments
One shade. All over. Monochromatic makeup (using the same tone on cheeks, eyes, and lips) makes you look instantly put together with very little effort. Rose, peach, or bronze — find the tone that works with your undertone and keep it consistent. It’s low-maintenance, high-payoff, and camera-ready in minutes.
7. Makeup with Meaning
It’s not just about the final look — it’s about the why. 2025 is the year of intentional beauty. Clean ingredients, cruelty-free practices, and supporting brands (like Stephany Artistry) that reflect your values. When your makeup aligns with your ethics and performs? That’s the sweet spot.
Want to try these looks on yourself? Book a session or workshop with Stephany Artistry and let us bring 2025’s natural trends into your everyday routine. From wedding trials to personal glam tutorials, we’ll make sure you’re glowing for the right reasons. Check our services now.